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Web development team

The size and skills of Web development team mostly depend on the strategic importance of your online goals and on the project budget. But even the smaller project requires a full team. For implementation of a number of small and medium-sized projects, one person can not perform a number of tasks; it required a full team.

The main skills of Web development team:

  • Strategy and Planning;
  • Project management;
  • Information architecture and user interface design;
  • Graphic design for the Internet;
  • Web technologies;
  • Website programming.
  • Larger web projects will require more competences.

Larger web projects will require more competences.

Web team roles and responsibilities

Responsibilities of the key team and extended functions of the secondary team in larger web projects:

  • Project Supervisor or Executor;
  • Web Project Manager;
  • Large Project Manager;
  • Quality Assurance Tester;
  • Usability Lead;
  • Information architect;
  • Art Director:
    • Web Graphic Designer;
    • Interactive Designer (Flash, JavaScript, Ajax);
    • Media Specialist (photos, illustrations, audiovisual elements, Adobe Flash).
  • Web Technology Lead:
  • Website Production Lead :
    • HTML Web page engineer.
  • Website Editor:
    • Website Copywriter;
    • Content domain expert (content coordination, research).

This is what our creative team is like:


The Management team‘s work is quite complicated process. This process is aimed at achieving the desired and determined goal. It is the Management team which, in dealing with customers, analyzes the current situation and shapes the client's needs and goals, develops a variety of solutions, ideas, and carries out the planning of projects or works, their organization and control. The Synergy Effect, in its 11 years, has developed internal processes of organization, communication, special tools and information tools, so that today it can ensure the delivery of high quality service.


Production – developers

In the initial stage of development, website developers are responsible for conversion of the patterns, designs and mockups of initial pages into HTML pages. Having finished planning the website and having completed the design and information architecture plans, website developers proceed to creating HTML code, by using a content management system (CMS) or a website creation software, e.g., Adobe Dreamweaver. In cooperation with the technical team of the website, the developers are usually responsible for the templates of main pages in XHTML (Extensible HyperText Markup Language) and development of cascading style sheets (CSS), validation of the page code, and compilation of the works of the information architects and graphic designers into completed templates of the pages, that are ready-made for content filling. If the ready content will by published using a CMS, html/css page templates will have to be converted into the required format. In larger projects, the website developers are usually supervising the designers who are filling out the pages with the content, integrating on each page ready text, graphics, and audio-visual elements, and submitting links to a larger site, and often other sites on the Internet.




Art Director 

The main function of Creative (Art) Director is the general image of the website. It defines the website typography, visual interface design, standards of colour palettes, page layout details and ensure that the graphics, photographs, illustrations, and audio-visual media elements together form an integrated whole on the website. Since the Internet was evolving in the last decade, most professional graphic designers have become specialists, who create interactive media for computer displays and have good knowledge of user interface design, web navigation and website architecture. In smaller projects, an experienced web art director often takes care of not only the visual design of the website, but also undertakes the functions of information and architect and usability lead. In website design and planning stages, the Art Director is creating or supervising the development of ever more complex design sketches that illustrate various design proposals for the project executor and the web team. With approval of designs, the Art Director oversees the conversion of design sketches into detailed graphics and typography specifications, based on which the Website Engineers develop HTML (HyperText Markup Language) page templates. In larger organizations, the Art Director is usually the person who has to ensure that new designs comply with existing enterprise identity and user interface standards.

Project manager  - Information Architect

Website Information Architect is responsible for organizing and classifying the website structure and content. He works mainly in the early stages of the project – engineering/designing and planning: develops content classification schemes, consistent website terminology, the website content structure and the website architecture diagrams that explain the etire website planning both to the executor and to the web team. In addition, information architects work closely with website designers to create page mockups (wireframes) - schematic layout of pages that will show how different places on the pages will be used for the authenticity, navigation and content of the website. Page mockups create a fundamental link between all of the website architecture and what the user sees on every page of the website. They show if it‘s easy for the user to find the website's content and functions, and form a common user experience. Information architects often hold have a graduate degree in library science, use controlled vocabularies, a carefully designed content and navigation nomenclature and search techniques to help users find relevant content. Primary deliverables expected from the information architect are usually charts and diagrams: website architecture overviews, page wireframes, and user interaction explanations. This visual representation of the website planning process is particularly imporat in communicating about the website structure and user experience with the executors and other team members, especially with the back-end technical professionals involved in developing interactive elements of the website. The mockups are particularly used by the Usability Lead when trying design concepts with users. 



Web Project Manager 

Coordinates and communicates the day-to-day tactical implementation of the web site project, acting within the constraints of the project charters and goals, project budget, development schedule, and quality objectives laid out in the planning stages. The Project manager is the team member responsible for keeping the overall team activities focused on the website strategic objectives and agreed deliverables. He or she continually monitors the scope of the project activities to ensure that the team complies with the terms and remains withing the budget limits. The Project Manager acts as the primary contact between the web team and the executor, and manages the overall communication among the creative, technical and production elements of the website team. In larger web projects the Project Manager is not normally part of the hands-on production team, but in smaller in-house projects, the executor, the design or technical lead may also act as a project manager for the website team. Project managers prepare and manage the project planning and strategy documents, budget spreadsheets, project schedules and Gantt charts, meeting notes, billing records, and other project related documentation that provides the details of team’s activities.


Company manager

The main task of the of the Company manager is successfully operating organization where everyone should b satisfied: the customers and the employees.



Office manager

The company team member who ensures that the company's works run smoothly and efficiently.


Finance Manager 

Numbers, numbers, numbers...

We are most awesome when we work as a team!