Femina Bona
Online Shopping Made Easy
Femina Bona is a business group owning various enterprises in the beauty industry of Lithuania and Latvia. One of the main Femina Bona business endeavors is a wholesale and retail distribution of professional cosmetics to beauty salons and individual customers. We have been helping Femina Bona establish its e-commerce platform and run it for the last decade.
The Challenge
Bringing Beauty Salons, Managers and Customers Together
Femina Bona hired us to help create an online product trade platform that works for both business and private users (b2b and b2c markets). Back in the 2010s, the professional beauty products Femina Bona distributed was only available to purchase through a live transaction, by attending a meeting with one of the company's managers. Femina Bona was looking to develop an e-commerce tool that would help move the whole transaction online and make the process significantly faster and more efficient. The company was demanding a multi-functional, easy to use web platform that would serve both business and private customers, and the company's managers needs.
The Solution
A Multifaceted Web Platform that Sells
After meticulous strategic planning and thorough competitive analysis, our engineers decided to use OpenCart integrations to develop the Femina Bona e-commerce website. Our primary focus was providing the best user experience, so before jumping to production we tested out multiple prototypes and carefully adjusted the check-out journey steps.
To adhere to the best shopping experience we also integrated a chatbot app that allows live communication between customers and managers. To amplify the experience even more, our designers created a subtle, elegant user interface that complements the Femina Bona brand.
Provided Services
- Strategy & Analytics
- Competitive Analysis
- UX Design & Prototyping
- OpenCart Integration
- UI Design
- Maintenance & Support
Less Time for Administering, More Time for Business Opportunities
During the project implementation, we achieved another important goal of automating the administrative tasks for vendors. Femina Bona website administering is facilitated by a modern accounting system (which allows automated data import and export), pricing system, customer loyalty program, and other advanced tools.
Automated administrative systems save significant amounts of vendors time and make the trading as enjoyable as it should be. Additionally, the systems help collect valuable sales data that can be used to analyze the business and get precious insights on what needs to be adjusted.
Results
Access to Professional Beauty Products for Everyone
Femina Bona e-shop is a carefully thought out platform that helps both business and private customers gain access to professional beauty products. The website had a very successful head start, grew tremendously throughout the last decade, and we are still, to this day, aiding Femina Bona to provide the most pleasurable shopping experience to all parties involved.
Let’s talk!
Drop us a line at info@s-e.lt
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